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When creating or claiming a business directory citation it is important to fill out three pieces of crucial information about your company: Name – This should ideally be your branded trading name. Local telephone number – This should match the number given on your own website. Physical address – Again this should be consistent with the address on your website. humbertfairbank.ml And be straightforward and ethical beyond that. Your sales team has to be upfront about pricing and how your offering can legitimately help prospects. If your organization makes a significant misstep, own it, and address it as quickly as possible